January Luncheon
Topic: PR Success: Reaching Diverse Audiences with Focused PR
Efforts
Presenter: Darcy K. Neighbors, Founder and CEO of CIM Marketing Partners
Date: January 27, 2012
Time: 11:30-1:00pm
Place: Lawry's The Prime Rib [map]
Join Darcy Neighbors, founder and CEO of CIM Marketing Partners as she presents the ABC's and 1,2,3's of successful public relations programs for non-profits. Neighbors will outline action steps and plenty of Do's and Don'ts for PR success for organizations that do not have the budget to outsource PR or have aprofessional in-house.
About the Presenter
In 1996, Darcy K. Neighbors founded Consultants in
Marketing, Inc. Over the course of the next 14 years, the company grew to
become one of the Las Vegas
valley’s premier marketing, advertising and public relations firms, highly
respected for its strategic approach to marketing, creative approach to
advertising and ethical approach to business.
As the client mix evolved to larger and larger firms throughout the country, Darcy established CIM Marketing Partners to position herself and her team to concentrate on high-level, strategic marketing consulting services. CIM Marketing Partners focuses on a targeted variety of clients, particularly firms in the legal and financial industry.
She started her career with McDonnell Douglas where she served as a business analyst at the Kennedy Space Center. After leaving the aerospace giant, she applied her business skills by opening a retail establishment where she subsequently developed her mastery of marketing. After selling the business, Neighbors moved to Las Vegas to continue her education and received a bachelor in business administration with an emphasis in marketing from the University of Nevada, Las Vegas (UNLV). Upon graduation, she served as marketing coordinator for Valley Bank before joining the law firm of Jeffrey L. Burr & Associates as director of business and marketing.
Neighbors has helped hundreds of companies increase their market share and profitability by positioning them through effective marketing, advertising and public relations. She now views her role as primarily that of a consultant, coach, mentor and CEO. Neighbors shares her unique marketing vision as a speaker at various national meetings and conventions. In addition, Neighbors co-authored a book—Marketing Fusion: 7 Elements to Ignite Your Growth—to inspire readers to develop a true strategic marketing vision.
Neighbors is the 2012 past president of the Southwest Chapter of the Legal Marketing Association, the international organization for marketing professionals in the legal field; the Southwest Chapter encompasses Nevada, Arizona, New Mexico and Utah. A graduate of the Leadership Las Vegas program sponsored by the Las Vegas Chamber of Commerce, she is a past president of the Las Vegas chapter of the American Marketing Association and has been active in the Public Relations Society of America.
Neighbors also serves on a number of charitable foundation boards, including University of Nevada, Las Vegas’ Executive Advisory Board, College of Business, Department of Marketing. She is the creator and driving force behind DJs for PJs®, an annual charity event that collects thousands of new pairs of pajamas for children at Child Haven and other charities, and is also active in her church and community. She and her husband, Sonny, are the devoted parents of two teenage daughters, Hayley and Emily, and truly cherish their time together traveling and enjoying the outdoors.
